Ben Kessler
Marketing & Growth Executive | Advisor | Investor
Los Angeles, CA
I help ambitious technology companies build brands, find customers, and scale businesses.From joining WeWork as its first marketing leader to helping early-stage companies establish their go-to-market strategies, my career has been defined by building at the intersection of brand, technology, and growth.I've held leadership roles at WeWork, Community.com, allwhere, and SeatGeek, working across consumer technology, B2B SaaS, and emerging business models. My experience spans company strategy, brand building, customer acquisition, revenue growth, international expansion, and organizational leadership.Today, I work with founders and leadership teams through Lane Growth, my marketing and growth advisory practice, while advising and investing in early-stage companies.
Selected Experience
WeWork
Joined WeWork during its earliest stages and helped build the brand and marketing organization as the company expanded from six locations to more than 200 across 50 cities and 15 countries.Built and led a global marketing organization of more than 25 people, overseeing a $120 million marketing budget and developing the brand, acquisition, and market expansion strategies that supported its rapid growth.Community.comHelped scale an innovative communications platform connecting artists, celebrities, brands, and public figures directly with their audiences.Led marketing initiatives supporting the company's enterprise expansion, working across brand, demand generation, and go-to-market strategy. Helped drive 20% quarter-over-quarter recurring revenue growth, double pipeline generation, and reduce customer acquisition costs.allwhereLed marketing and growth for an enterprise technology company incubated at D. E. Shaw.Developed the company's positioning, go-to-market strategy, and customer acquisition engine, helping grow the business to $3 million in annual recurring revenue in 15 months and secure enterprise customers including Figma, Patreon, and Opendoor.SeatGeekJoined SeatGeek during its early growth stage, helping build consumer awareness and customer acquisition for a technology platform that would become a major player in live entertainment ticketing.Worked across digital acquisition, search, content, and partnerships to help establish the brand in a competitive consumer market.
What I Do
My work has consistently centered on a few interconnected challenges: taking new products to market, building brands that resonate, developing sustainable growth engines, and creating the teams and systems necessary to scale.I've worked across both consumer and enterprise technology, from early-stage startups finding product-market fit to global organizations managing rapid expansion.My areas of focus include:- Company & Go-to-Market Strategy: Market positioning, commercialization, new product launches, and expansion.- Brand & Consumer Growth: Building differentiated brands, developing audiences, and driving customer acquisition.- Revenue & Growth Operations: Connecting marketing investment to pipeline, revenue, retention, and long-term business performance.- Leadership & Organization Building: Recruiting and developing teams, managing budgets, and working alongside founders and executive leadership.- Advisory & Investing: Supporting early-stage founders as they navigate positioning, growth, and scaling challenges.
Lane Growth
Through Lane Growth, I work directly with founders and leadership teams to build marketing capabilities that drive sustainable business growth.My work combines strategic leadership with hands-on execution, from brand positioning and go-to-market planning to performance marketing, revenue operations, and building the infrastructure needed to scale.Learn more about Lane Growth
Connect
I'm always interested in meeting founders, investors, and operators building ambitious businesses, as well as discussing executive leadership, advisory, and investment opportunities.